The goal for this white label logo was to create something that spoke visually to the outdoor industry. The mark came first, which lent itself to a color combination that illustrated Alpenglow.
All American Special
The concept for this brand logo came from overseas. Our Asian market had a product they wanted an "American look and feel" for. The logo has the hallmarks of an official government seal, while still being fun.
The name Billows Creek brought camping to mind. The swoosh evokes flowing and smooth motions, almost like a creek, and the font used for 'Billows Creek' plays off a summer camp theme.
The concept of this logo came about to be used for a potential natural energy drink company. The symbol features a drop within a drop and the color conveys bold freshness.
This Florida smoke shop wanted a logo that reflected both its location and its laid-back personality. The outcome was three modern waves.
This client was looking a finished product that would compliment the brand name while feeling youthful and bold. The coloring was used to speak to the misty nature of fog. While the infinity symbol overtly speaks to endlessness, the extended arm of the letter F, and the underline are used to subtly convey the same message.
This work was used in a catalogue of private label demos for brands to choose from. I came up with the name Flight as I toyed around with a brand that paid homage to the extreme sports industry. My goal was for the logo to appear as though it were taking off and added the caret symbol to provide a sense of direction within the logo.
This client was looking for a logo that conveyed the themes rough, rugged and rebellious. I used sharp, strong typography and extended the Legs of the R and X to give it a strong foundation. I liked the idea that this could even be a stencil used to spray paint the logo onto a wall.
Rockwood & Company
The client was looking for a simple design that would be a future building block for brand recognition while also conveying the capabilities of the company. Considering the connection to houses and real estate, the company’s capabilities serve as a sort of foundation to the brand name.
Sage's Sweet Surprise
Pro bono branding design for local youth-entrepreneur looking to start a side-career as a baker. The logo’s aim was to convey a fun, youthful company, combined with a delicious dessert experience.
The client wanted something simple and clean, but with a professional and industrial feel. I played with the reverse similarities of the V and A within the mark, and mirrored that out into the font. I also used a dark blue color so that it would pop on a white background.
The work for this Costa Rican shop centered around the client’s vision of their company. The modern font combined with a colorful flame sought to reflect the modern, cool and hip, high end shopping experience one would have with this storefront.